Jakarta’s traffic is every Indonesian’s dreadful part of their day. Especially in the mornings.  Most of them take their frustrations to social media. Namely twitter, the most used social platform in Indonesia. Just in the last month, we’ve seen over 32,000 mentions of the hashtag
#trafficjam in Jakarta!

Nutella as a brand known for making your morning wanted to do so for Jakarta!
Watch the activation take place here.

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